A Classic, Elegant Charlotte Decor Shop Reopens With A New Look

The return of decorator Phoebe Howard’s Charlotte location of Mrs. Howard has been watched with much anticipation. Following a two-year hiatus, the brand has reemerged in a freshly renovated outpost on Cherokee Road.

The building benefits from updates by Phoebe’s husband, residential designer Jim Howard, including a welcoming portico and new cupola that floods the stairwell with light. Arched doors frame gracious rooms that balance human scale with beautiful details. Custom burl wood wallpaper and opulent fireplaces provide an elegant backdrop for weekly refreshed inventory.

The Howards’ vision brings new offerings while honoring the brand’s classic spirit. “It’s still pretty,” assures Jim, noting the couple’s shared collection for Sherrill Furniture and a mini Cowtan & Tout showroom on the top floor. “The Charlotte design community really wrapped their arms around us,” comments Phoebe, adding that this warm welcome has stirred ideas for updates to other Mrs. Howard locations. For now, keep an eye out for Phoebe’s fifth tome, The Waterfront House: Living with Style on the Coast, hitting bookstores in April.