Behind The Brand: A Chat With The President Of American Leather

Few leaders of major brands can say they started on the ground floor. As Veronica Schnitzius, president of American Leather, ascended the steps from manufacturing engineer to company president, she spent countless hours in the warehouse refining standards and seeking out the best tech to support her team of talented artisans. Employing that depth of understanding and innovation alongside human craft, she’s steering the Dallas-based organization to create furnishings meant to last a lifetime.

What should buyers know about American Leather beyond the buzzwords?

Leather is by nature a sustainable product, a byproduct of the farming industry. But the way the animal is treated is also at the forefront of our minds. For decades, we’ve worked with a tight group of family tanneries that share our values when it comes to the environment.

Any guidance for readers looking to invest in heirloom-quality furniture?

How a piece has been constructed and the quality of the materials are essential. Customization helps control this. Cover selection can also ensure your piece never goes out of style.

Which silhouettes are you excited by?

Organic shapes that mimic natural forms and create a calming environment. Also, furniture that combines different materials, such as wood, metal and upholstery.

What colors should buyers consider?

Earth tones are a must, especially shades of terra cotta and green. They bring warmth and a natural feel to any room.

Get a first look at American Leather's new Menlo Park collection here.